BRANDING
Logos designed by Mark Johnston
NHL Network Logo
The NHL Network sought a new logo that would instantly express the legacy of the professional hockey league while bringing a bold television icon to the sports network. Utilizing the shield within the leagues original brand forges a strong foundation for the new logo. The original NHL type gets a stylized update by turning the original letters horizontally and letting the angle form a new italicized font with a strong sense of momentum.
Maxis Logo
Maxis Logo gets a bright refresh
Being Me Foundation
Ontological therapy
NAMING
Feig Co. New Production Company Name
Developed a writer centric approach to naming based on the vocabulary of cinema and entertainment. Created an original name and logo with production tag animation concepts.
