BRANDING

Logo Design

NHL Network Logo

The NHL Network sought a new logo that would instantly express the legacy of the professional hockey league while bringing a bold television icon to the sports network. Utilizing the shield within the leagues original brand forges a strong foundation for the new logo. The original NHL type gets a stylized update by turning the original letters horizontally and letting the angle form a new italicized font with a strong sense of momentum.

Maxis Logo

Maxis Logo gets a bright refresh

Being Me Foundation

The foundation is devoted to improving mental health and well being through Ontological Coaching for the LGBTQ community. The logo reflects the process and intent of finding your best self.

NAMING

Feig Co. New Production Company Name

Developed a writer centric approach to naming based on the vocabulary of cinema and entertainment. Created an original name and logo with production tag animation concepts.

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IDENTITY

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