identity

PMcD was called upon to conceive and produce a series of humorous and magical ID’s to support Disney channel's latest strategic initiative. This series of live action identity spots take the concept of Disney magic to a new level. Based upon a simple formula that real-life + Disney = a magical fun experience, the everyday activities of kids are transformed into wild scenarios. The humor and imagination in the spots is reflective of the fantastic flair present in much of Disney Channel’s prime time line up. The ID’s are also designed to support Disney Channel's promise as a place for kids to experience great entertainment that is relevant to their lives.

Disney ABC Cable Networks Group

Eleo Hensleigh ~ EVP Worldwide Brand Strategy
Andrea Taylor ~ Senior VP of Marketing

PMcD Design

Patrick McDonough ~ Creative Director
Angela Bowen ~ Producer
Mark Johnston ~ Concept, Design
Glen Lazzaro ~ Live Action Director