identity

Sony’s global rebrand effort raised the look and feel of all their television networks around the world to new level of quality and recognition. The longtime home for action, Sony AXN, gets a bold treatment that synthesizes the signature red color with a dynamic marquee light design. A new logo is introduced center screen. For each new design within the Sony family of networks the logo is placed in the same central position of the screen reinforcing a consistent level of Sony entertainment quality across genres and across the world.