Identity

Our new Travel Channel identity grew out of the network’s call to action, “Be a Traveller” not a tourist. The concept comes to life through a dynamic first person POV journey. An abstract visual path of various lively brush strokes lead into the unknown with unexpected twists and turns. This organic textural styling allows the viewer to engage the movement from place to place without being specific to a location because experienced travelers know that sometimes the journey is as transformative as the destination.

The concept of travel as momentum is supported with a new logo design and all the working components of a complete identity package including IDs, navigation breaks, promo toolkits, and print.