Identity

Our Travel Channel rebrand from 2006 grew out of the network’s call to action, “Be a Traveller” not a tourist. This concept comes to life through a dynamic moving journey with first person POV. The abstract visual path follows various lively brush strokes that fly into the unknown with unexpected twists and turns. This organic styling allows the viewer to engage the movement from place to place without being specific to a location because experienced travelers know that sometimes the journey is as transformative as the destination.

The concept of travel as momentum supports a new logo design and all the working components of a complete identity package including IDs, navigation breaks, promo toolkits, and print.