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Considered the premiere destination for movies and entertainment, HBO sought to update its long running movie opener. Widely recognized and loved by audiences since the earliest days of the network, the original set piece with distinctive music would introduce the latest movie to debut on the network every Saturday night.

Based on a concept pitched to HBO, Mark Johnston designed and directed the new intro that HBO wanted to stand on its own as an entertainment piece while building excitement for the new movie about to air. The concept involving a wild journey from a local theater box office to the bright lights of a Hollywood movie premiere could only be achieved with state of the art computer graphics. The project would be realized by the talented team at Computer Cafe over many months.

The short version of the animation would open every movie across all networks 24 hours a day.