PROMOTION

The Travel Channel rebrand grew out of the network’s call to action, “Be a Traveller Not a Tourist”. To communicate the breadth and personality of the channels new programs this dynamic anthem brings viewers and hosts to far flung points on the globe. To drive the traveling message we created a custom typography treatment that’s always moving yet maintains the organic look and feel of the new network launch. The music carries us along and builds excitement as new exotic experiences transform us as only travel can.