Travel Channel Anthem
The Travel Channel rebrand grew out of the network’s call to action, “Be a Traveller” not a tourist. To communicate the breadth and personality of the channels new programs this anthem brings viewers (along with hosts) to far flung points on the globe. The music carries us along and builds excitement as new exotic experiences transform us as only travel can.
The concept of travel as momentum and experience is supported a new logo design and all the working components of a complete identity package including IDs, navigation breaks, promo toolkits, and print.
